Steve O’Driscoll

PROFESSIONAL ASSOCIATIONS

Member of the International Association OF Professional Writers and Editors (IAPWE)

CAREER GOAL

Freelance or Part-time Communicator opportunity to support sales, marketing, and customer service with open-minded ideas.

CAREER ACCOMPLISHMENTS

Planned and executed a $150,000 integrated marketing campaign for the Philadelphia Eagles and sold out twelve thousand premium seats at Lincoln Financial Field, generating $55 million in revenue with five, seven, and nine-year contracts.
Scripted and delivered inbound and outbound call center services to schedule appointments for a group of five auto dealerships, resulting in a 20% increase in trade-ins and pre-owned purchases.
Consistently expanded client relationships at three advertising/marketing agencies by more than fifteen percent.
Created weekly marketing campaigns (TV commercials, Radio commercials, and supermarket promo signage) for TV Guide for fifteen years, propelling it to become the number one selling magazine in the U.S. with seventeen million copies sold weekly.
Wrote two fiction novels “Rendezvous in Quebec” and “Eva, the Savannah Midnight Cat” available on Amazon and Kindle.

SKILL SUMMARY

Communication skills include listening, speaking, observing, writing, and empathizing.
Problem-solving skills to determine the root of a problem and quickly find an effective solution for all parties.
Customer service skills to identify and address customers’ needs to create a positive experience at every touch.
Computer skills comprising Word, Excel, PowerPoint, Accounting, CRM, Blogging, and Content Management.

PROFESSIONAL EXPERIENCE

Copywriter & Marketing Strategist
Steve O’Driscoll Consulting
6/11 to Present

Design and execute client marketing campaigns and customer service interactions, which include writing effective copy for print ads, websites, personalized landing pages, social media, flyers, brochures, email, direct mail, newsletters, case studies, and video scripts.
My client experience includes Healthcare Providers, Financial Institutions, Technology Firms, Education Providers, Manufacturers, Contractors, as well as Hospitality Industry hotels, concerts, and sports venues.
Achieved a 100% success rating on Upwork, as a full-time freelancer on over two hundred and twenty assignments, with 25% converting to long-term clients.

Major Accounts Director & Copywriter
Super Media (Verizon Yellow Pages)
3/07 to 6/11

Planned and successfully executed marketing and customer service programs for the largest clients in New Jersey, PA, and Delaware. The campaigns delivered print (Verizon Yellow Pages), and internet pay-for-performance programs (SuperPages.com) in partnership with Google, Yahoo, and MSN Bing, as well as SEO programs integrated with multiple drop direct mail programs.
Created effective print collateral, PR, promotions, wrote telephone scripts, created client sales presentations, and trained telephone and premise sales staff that grew revenues by 18% a year.

Sr. Business Strategist
Quattro Direct Marketing
12/03 to 12/06

Created effective new business campaigns, marketing plans, and programs for clients that included direct mail, call center services, Internet programs, and media procurement.
Clients included the Centers for Medicare & Medicaid Services (CMS), American Association of Retired Persons (AARP), Royal Bank of Scotland, Service Brand International, Wilmington Finance, Student Trust, Procter & Gamble, Sprint, Verizon, and Amazon.com.
Increased revenues by 27% in the three years.

Vice President & General Manager
Mattis Direct Marketing
11/01 to 9/03

Developed and managed national campaigns for Financial, Insurance, Healthcare, and Service organizations. Clients included Sallie Mae, Student Trust, the Philadelphia Eagles, Event Suites, and E*Trade Bank.
Increased revenues by 33%.

Creative Director & General Manager
The Technology Marketing Group
3/99 to 11/01

Led an interactive agency that effectively integrated traditional and Internet marketing programs for small and mid-market companies by successfully combining traditional marketing approaches with new media, e-commerce, campaign management, and CRM solutions.
Managed a staff of thirty-five employees in new business development, account management, creative, and production with minimum turnover, which achieved consistent client growth of more than 18%.
EDUCATION and PROFESSIONAL ORGANIZATIONS

Received BS: Finance Major, Marketing Minor from LaSalle University.
Served as Board Chair and past president of the Philadelphia Direct Marketing Association (PDMA), the Philadelphia Chapter of the International Television Association (ITVA), as Past President of the Mid-Atlantic Regional Chapter of the National Academy of Television Arts and Sciences (NATAS), and a member of the NATAS National Board of Trustees.